My Portfolio
Select Works
DOUBLE TRUCK PHOTO SPREAD
Double Truck Photo Spread where highlights from the Grammys award show are showcased through a thoughtfully planned layout using Adobe Indesign
Campaign Mood Board
Mock Campaign for Extension Collection
Campaign mood board created for the athletic brand Athleta. This campaign analysis of “Power of She” highlights key elements including target demographics, consumer behaviors, psychographics, brand ambassadors, geographic focus, and mission alignment. The project was developed using Canva and informed by independent research on the brand and its audience.Mock campaign developed for a brand extension of Dr. Martens. This project focuses on expanding the brand into outerwear, specifically jackets and coats, through the “Grunge Guard Collection.”
Extensive background research was conducted to understand the brand’s identity, successful product lines, and consumer preferences. Competitor analysis and target market insights were also considered in order to develop a cohesive and strategic campaign concept.Editorial Media Design Layout
Designed a visually engaging editorial layout that highlights strong typography, image placement, and overall composition. Created using Adobe InDesign, this project demonstrates my ability to combine storytelling with design principles to create a polished, magazine-style spread.
